Emre Devseren Logo

SOUL STUDIO

UI DEsign & BRANDING

Brand Attributes:

Empowering
Personalized
‍Nurturing
Holistic

Brief:

Soul Studio, led by the experienced and compassionate yoga teacher Alina Marlowe, is a sanctuary for those seeking personalized wellness journeys. Alina believes that yoga is a deeply personal practice, and she creates tailored programs for each individual, addressing their unique needs, goals, and experiences. With a deep commitment to nurturing the body, mind, and spirit, Soul Studio offers a harmonious environment where practitioners of all levels can find balance, build strength, and cultivate mental clarity.

Project Deliverables:

Logo

The logo for Soul Studio reflects the personalized and nurturing nature of the practice. Featuring a stylized lotus flower intertwined with flowing lines that symbolize connection and growth, the logo captures the essence of Alina Marlowe’s approach to yoga. The design serves as a visual reminder of the studio’s mission to help each individual bloom into their best self through tailored yoga practices.

Color Palette

The color palette for Soul Studio is designed to evoke a sense of calm, warmth, and personal connection. Soft sage green, symbolizing healing and growth, is complemented by warm beige and gentle peach tones, which create a welcoming and nurturing environment of studio. These colors are used throughout the branding and website to reinforce the studio’s commitment to personalized care and holistic well-being.

Typography

The typography for Soul Studio was selected to reflect the studio’s nurturing identity. The body text is set in Space Grotesk, a modern and versatile typeface that ensures readability while maintaining a clean and approachable aesthetic. For headers and key text, Juana is used, adding a touch of elegance and sophistication to the design. This combination creates a balanced experience that aligns with the studio’s serene atmosphere.

User Personas

To fully understand the needs of Soul Studio’s diverse clientele, detailed user personas were created. These personas represent individuals at various stages of their yoga journey, each with unique goals, challenges, and preferences. By focusing on these personas, we ensured that the website’s design and content speak directly to the needs of Alina’s students, providing them with the information and resources necessary to support their personalized yoga practice.

Wireframes

The wireframes for Soul Studio’s website were carefully crafted to prioritize user experience, ensuring that the site is intuitive. This preliminary step allowed us to organize content in a logical manner, making it simple for visitors to find information about Alina’s personalized programs, class schedules, and the benefits of yoga. By addressing potential issues early in the design process, we laid the groundwork for a website that truly reflects the studio’s values.

Hi-Fidelity Mockups

The high-fidelity mockups of Soul Studio’s website brought the vision to life, incorporating the chosen color palette, typography, and imagery. These mockups provided a detailed preview of the website’s final look and feel, allowing us to refine the design elements to ensure they align with the studio’s personalized and nurturing brand. The result is a visually appealing and user-friendly website that supports Alina’s mission of guiding each student on their yoga journey.

The Solution:

Soul Studio Yoga, offers a personalized and transformative yoga experience that empowers individuals to find balance and mindfulness in their lives. Alina’s expertise and dedication to her students ensure that each person receives a yoga practice tailored to their specific needs, whether they are seeking physical strength, mental clarity, or spiritual growth. With a focus on genuine client care and a holistic approach to wellness,  it’s not just a yoga studio—it’s a community centered around personal growth and well-being.

Website Design:

The website design for Soul Studio Yoga reflects Alina Marlowe’s personalized and nurturing approach to teaching. The soft, earthy color palette of sage green, warm beige, and gentle peach is used consistently throughout the site, creating a calming and cohesive aesthetic. The light background and elegant typography provide a clean and serene environment, inviting users to explore the offerings and learn more about Alina’s personalized yoga programs.

Natural, zen-inspired imagery is thoughtfully incorporated to enhance the overall atmosphere of tranquility and connection to nature. These visuals, combined with the harmonious color scheme and typography, create a visually soothing experience that aligns with the studio’s values of personalization, inclusivity, and holistic well-being.

The website layout is designed with the user in mind, featuring intuitive navigation and clear calls-to-action that guide visitors through the site effortlessly. Whether exploring personalized program options, reading about the benefits of yoga, or scheduling a session with Alina, users are provided with a seamless and supportive experience.

Moonshine Barbershop UI/UX Design Web Version View

Process:

COMPETITOR ANALYSIS

Researched similar yoga studios to understand user needs and design preferences. Identified key elements to craft a tailored web experience for Soul Yoga.

MOODBOARD

Created a moodboard reflecting Soul Yoga’s calm, balanced identity using serene colors, natural textures, and modern fonts to set the visual tone.

WIREFRAME

Drafted a clear, user-centric wireframe to focus on simplicity and smooth navigation, prioritizing key content for an intuitive user journey.

UI Design

Designed a clean and peaceful interface using soft colors, spacious layouts, and elegant typography that aligns with the brand's serene identity.

Adaptive Design

Ensured seamless browsing across various devices by refining layouts for optimal readability and interaction, from desktop to mobile screens.

Animations

Incorporated subtle, fluid animations to enhance the user experience and adding a touch of dynamism while maintaining a peaceful atmosphere.

The Pitch

Soul Studio Yoga offers a tranquil and transformative experience for individuals seeking balance and mindfulness. With expert guidance and a warm, inclusive community, Soul Studio provides an exceptional yoga practice that nurtures the body, mind, and spirit. Whether you are a seasoned yogi or a beginner, Soul Studio invites you to embark on a journey of self-discovery and holistic well-being.

Region

California - Sonoma Valley

Nestled in the serene and picturesque Sonoma Valley, Soul Studio is surrounded by the natural beauty of rolling hills, vineyards, and open skies. This idyllic location provides the perfect backdrop for a peaceful and rejuvenating yoga practice. Sonoma Valley, known for its commitment to wellness and nature.

Target Audience

  • Individuals seeking a balanced and mindful lifestyle

  • People looking to improve physical health through gentle yet effective exercise:

  • Those interested in spiritual growth and self-awareness:

Demographics

  • Gender: All genders

  • Age: 20s to 60s

  • Education: Collage education or higher

  • Occupations: Health and wellness professionals, creatives, entrepreneurs, business owners

  • Income: Middle to high income

Personality

  • Peaceful: Valuing inner peace and tranquility in daily life.

  • Inclusive: Open to diverse perspectives and experiences, welcoming everyone.

  • Holistic: Taking a comprehensive approach to health and well-being, addressing the body, mind, and spirit.

  • Health-conscious: Prioritizing physical health, mental clarity, and overall wellness.

Values

  • Well-being: Committed to practices that promote health and balance.

  • Mindfulness: Engaged in the present moment and aware of one’s inner and outer

  • Personal growth: Constantly seeking to improve and evolve, both physically and spiritually.

Personas

Michael Rivers

  • Age: 35
  • Occupation: Software Developer
  • Location: Urban City
  • Yoga Experience Level: Advanced
Moonshine Barbershop UI/UX Design Persona Man

Michael is an experienced yoga practitioner. He works as a software developer, spending long hours in front of a computer, which often results in stiffness and back pain. Michael is committed to his yoga practice, which he sees as essential for both his physical health and mental clarity. He’s looking for a teacher who can challenge him with advanced techniques and help him achieve new milestones in his practice.

Goals

• Continue progressing in his yoga practice by mastering advanced poses.
• Address the physical strain from long hours of sitting by focusing on flexibility and strength.
• Find a community or teacher who can offer expert advice and advanced guidance.

Pain Points

• Limited access to advanced classes that push his boundaries.
• Struggles to find a teacher who understands his advanced level and can offer personalized challenges.
• Feels disconnected from the generic yoga classes that don’t meet his specific needs.

How Soul Studio Can Help

Alina’s expertise in creating individualized yoga programs makes Soul Studio an ideal choice for Michael. She can tailor sessions to his advanced level, offering new challenges and techniques that keep him engaged and progressing in his practice. Alina’s holistic approach will also help Michael address any physical discomfort related to his job, ensuring a balanced and healthy lifestyle..

Emily Thompson

  • Age: 28
  • Occupation: Marketing Manager
  • Location: Urban City
  • Yoga Experience Level: Beginner
Moonshine Barbershop UI/UX Design Persona Boy

Emily is a busy marketing manager working in a fast-paced environment. She has a demanding job that often leaves her feeling stressed and anxious. Emily has heard about the benefits of yoga from her friends and is interested in starting a practice to help manage her stress and improve her overall well-being. However, she’s a bit intimidated by group classes and prefers a more personalized approach.

Goals

• Learn yoga fundamentals in a supportive, non-judgmental environment.
• Incorporate yoga into her daily routine to reduce stress and increase mindfulness.
• Find a yoga teacher who can offer personalized guidance and adjustments.

Pain Points

• Feels overwhelmed by the idea of joining a large, advanced yoga class.
• Struggles to find time in her busy schedule for self-care.
• Uncertain about where to start and how to choose the right yoga practice.

How Soul Studio Can Help

Soul Studio offers personalized, one-on-one sessions with Alina Marlowe, where Emily can feel comfortable asking questions and learning at her own pace. The studio’s focus on creating individualized programs will help Emily integrate yoga into her life without feeling overwhelmed.

Sarah Patel

  • Age: 42
  • Occupation: Pediatrician
  • Location: Suburban Area
  • Yoga Experience Level: Intermediate
Moonshine Barbershop UI/UX Design Persona Guy

Sarah is a dedicated pediatrician and a mother of two. She’s been practicing yoga for several years and finds it to be a crucial part of maintaining her physical and mental health. With a busy work schedule and family life, Sarah values efficiency and seeks a yoga practice that helps her stay grounded and energized. She is looking for a yoga teacher who can offer more advanced techniques and personalized sessions that align with her specific health goals.

Goals

• Deepen her yoga practice with more advanced poses and techniques.
• Maintain her physical health and prevent stress-related burnout.
• Find a yoga routine that can easily fit into her busy lifestyle.

Pain Points

• Limited time due to her demanding career and family responsibilities.
• Difficulty finding a yoga instructor who offers advanced, personalized guidance.
• Wants to avoid generic classes that don't address her specific needs.

How Soul Studio Can Help

Soul Studio’s approach to personalized yoga sessions allows Sarah to focus on her specific goals, whether it's mastering a particular pose or enhancing her overall well-being. Alina’s ability to tailor sessions to Sarah’s intermediate level ensures that she continues to grow in her practice without wasting time on beginner-level instruction.

Demographics

  • Gender: All genders

  • Age: 20s to 60s

  • Education: Collage education or higher

  • Occupations: Health and wellness professionals, creatives, entrepreneurs, business owners

  • Income: Middle to high income

Personality

  • Peaceful: Valuing inner peace and tranquility in daily life.

  • Inclusive: Open to diverse perspectives and experiences, welcoming everyone.

  • Holistic: Taking a comprehensive approach to health and well-being, addressing the body, mind, and spirit.

  • Health-conscious: Prioritizing physical health, mental clarity, and overall wellness.

Values

  • Well-being: Committed to practices that promote health and balance.

  • Mindfulness: Engaged in the present moment and aware of one’s inner and outer

  • Personal growth: Constantly seeking to improve and evolve, both physically and spiritually.

Mood board

In the Mood Board section, visitors can explore a collection of carefully curated images that capture the peaceful and holistic aesthetic of Soul Studio. This visual guide serves as a reference for the design elements of the website, providing inspiration and ensuring a cohesive look and feel throughout. The mood board is an essential tool in creating a user experience that is not only visually engaging but also deeply resonant with the studio’s values of tranquility, inclusiveness, and holistic well-being.

Typography

The typography for Soul Studio is selected to complement the personalized and nurturing atmosphere that Alina Marlowe fosters in her yoga practice. Space Grotesk, used for body text, is a modern and versatile typeface that ensures readability while maintaining a clean and approachable aesthetic. This choice reflects the studio’s commitment to clarity and accessibility, ensuring that all information is easy to absorb.

‍Juana, utilized for headers and key text, brings a touch of elegance and sophistication to the design. Its distinctive style adds visual interest and helps to draw attention to important information, creating a balanced contrast with the more minimalist Space Grotesk. Together, these typefaces create a harmonious and visually pleasing experience that aligns with Soul Studio’s values of personalization, inclusivity, and holistic well-being.

Colors

#a3b18a
#f4a261
#f2e8cf
#150f01

Grid Systen

Desktop

1920x1080 px

12 columns

Gutter width: 20 px

Column width: 116 px

Mobile

414 x 896 px

2 columns

Gutter width: 30 px

Column width: 130 px

Wireframe

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